AI Decision Console
Actionable recommendations with confidence scores and ROI projections
Active Recommendations
Potential Revenue Impact
Avg Confidence Score
High Priority Items
Launch Premium Organic Line for Health-Conscious Segment
Data shows 24K users in Health-Conscious segment with 87% engagement and $450 LTV. Formulation A aligns perfectly with their preferences.
AI Reasoning
- •Health-Conscious segment shows highest engagement (87%) and LTV ($450)
- •Formulation A scores 95% on health metrics, matching segment preferences
- •Historical data shows similar launches achieved 3.8x ROI in this segment
- •Current market conditions favor premium positioning (+12% demand lift predicted)
Recommended Actions
Increase Video Content Investment by 40%
Video campaigns show 32% lift vs baseline with 94.2% attribution confidence. Current spend is under-optimized.
AI Reasoning
- •Video content shows highest causal lift (+32%) across all campaign types
- •Attribution model confidence at 94.2%, indicating reliable measurement
- •Current video spend is only 25% of total budget despite superior performance
- •Engagement metrics 40% higher than other content types
Recommended Actions
Implement Dynamic Pricing for Budget-Focused Segment
Price elasticity analysis shows -0.5 sensitivity. Small price reductions (5-8%) could unlock 31K Budget-Focused users.
AI Reasoning
- •Budget-Focused is largest segment (31K users) but lower engagement (72%)
- •Price elasticity of -0.5 means 5% price cut = 2.5% volume increase
- •Competitive analysis shows opportunity for price leadership position
- •Break-even at 4.2% price reduction based on margin structure
Recommended Actions
Target Eco-Friendly Segment with Sustainability Campaign
Eco-Friendly segment (22K users, 84% engagement, $520 LTV) underserved. Formulation A's 91% sustainability score is key differentiator.
AI Reasoning
- •Eco-Friendly segment has 2nd highest LTV ($520) and strong engagement (84%)
- •Sustainability messaging currently represents only 15% of marketing mix
- •Formulation A scores 91% on sustainability, well above competition (avg 74%)
- •Growing segment (+18% YoY) with favorable demographic trends
Recommended Actions
Reformulate for Convenience-First Segment
Largest segment by size (28K) but lowest engagement (68%). Opportunity to improve convenience metrics.
AI Reasoning
- •Convenience-First is largest segment (28K) but underperforming on engagement
- •Current formulations score 82-88% on convenience vs 92% importance to segment
- •Packaging and delivery improvements could boost engagement by 15-20%
- •Lower confidence due to longer development timeline and market uncertainty